The Thriving Artist Podcast

Competitive Strategy for Working Artists

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Synopsis

P.A. Nisbet (pronounced "nesbit") is a painter of outdoor landscapes, based in Santa Fe, and this year he's a panelist at the Western Art Society's Quest for the West. Before his career in fine art, he was a commercial artists (illustration and graphic design). He's quoted as saying "no artist is going to survive without being a business person." In this episode of The Thriving Artist Podcast, he answers questions about the fundamental tension between being effective as an artist and effectiveness of growing and marketing a body of salable work.Topics include:Knowing your audienceBusiness best practicesCommercial viability vs. imitating commercial successThe tension between art as creation and art as business (distinct but inseparable)Artistic clarity - intrinsic personal vision as a component of commercial visibilityCollaborating effectively with galleriesDoing your own marketing vs. relying on galleriesQuantity of artists & its effect on gallery collaborationQuantity of work & its eff