The Thriving Artist Podcast

As an artist who follows the inspiration as it strikes, Etsuko Ichikawa works in a variety of media from performance, sound, and film to glass installations, sculpture, and drawing. She’s known for her pyrographs and aquagraphs, or drawings made from fire and water. She’s also a 2015 Clark Hulings Fund Business Accelerator Grant Finalist.We had a chance to sit down with Etsuko and talk about her next career move as she rebrands herself and her artwork. Her nearly hour-long interview offers an insightful look into public art commissions, the importance of vetting galleries before you work with them, and how to tackle brand management even as your career evolves.Re-Branding Your Art and Business:Following the inspiration vs. following the moneyHow to maintain the momentum of your career without losing your soulMarketing and sales as key components of your business planControlling and budgeting for your artworkBreaking into new mediums as alternative sources