The Thriving Artist Podcast

Betsy Ehrenberg is the founder of Glass Alliance New Mexico and Glass Alliance of Northern California, organizations that further the development and appreciation of glass art. She is also a business strategy coach and president of Bridges to Santa Fe, a company that helps businesses achieve their goals through marketing and product design consulting. Also, Betsy’s company is co-sponsoring an upcoming event called the Santa Fe Art Business Summit (now at capacity), in collaboration with the Clark Hulings Fund and the Art Business Institute.Why Artists Need Business Training: “Sometimes they [artists] think earning money, charging for their work, is not something they want to do. They feel embarrassed to do so. It’s an attitude, I have no idea where it begins, but a lot of artists just look at the word ‘money’ and see a four letter word.”“They need training on how to differentiate themselves, how to price their work properly, how to reach out to collectors. They’re not g