The Thriving Artist Podcast
If You Build It, They Will Ignore It. Unless…
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:50:09
- More information
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Synopsis
Mary McBride is the chair of the Arts and Cultural Management and Design Management graduate programs at Pratt Institute School of Art in New York City. An executive coach, a frequent international speaker, and a visiting professor in Spain, Turkey, India and Russia, she is also Editor of Catalyst—an online publication focusing on leadership in the 21st century. With an artistic background herself, Mary is in a unique position to see the creative aspects of business design and entrepreneurial decision-making in fields ranging from arts and culture, to publishing, financial services, technology, retail store development, apparel and packaging, and product and strategy design.Beyond the MBA“I got a call from Pratt Institute that said: ‘Do you think you can create an MBA for designers and artists and cultural people?’ And I said: ‘I don’t think they need an MBA, I think they need something that goes beyond the MBA—and almost, in a way, the antidote to the MBA.”“I wanted to make a bridge for myself between my cre