Conversations With A Wounded Healer

172 - Sarah Santacroce - Humane Marketing

Informações:

Synopsis

Sarah Santacroce isn’t a therapist. She’s an author, podcaster, and successful marketing specialist who helps folks heal from the hustle and still earn a decent living. Through her humane-focused approach, she’s created a global movement that encourages people to bring more empathy and kindness to business and marketing.  Sarah knows what she’s talking about because she, too, used all the same stale sales and social strategies––and burned out of her thriving, high-stress marketing job. She’s since reevaluated her definition of success and challenged the popular seven Ps of marketing model. Sarah traded its static circles and created a more integrated and intuitive mandala version. If you think that marketing isn’t my usual line of chat, you’re right but also…the personal and professional are always connected. What could be more genuinely healing to our global psyche than a rebuke of the push! grow! results! mentality that capitalism has heaped on generations of would-be humane business owners and freelancers?