Conversations With A Wounded Healer

Healing takes on many forms. While our lists may vary, I’ll wager that not many of us place “business stewardship” in the top ten. The thing is, in a capitalist society, doing business differently just might be the antidote to community disinvestment and unsustainable consumption of people and physical resources. And, since we gotta start somewhere, why not with a little fizzy bevy?  Mindy McCord, one-half of the team (alongside Layne Cozzolino) behind Siren Shrub Co., believes that being the best doesn’t necessarily mean being the biggest. Nor does it mean following a rule book written by those who’ve come before, which, in the alcohol and alcohol-adjacent industries, means mostly male-lead, mainly venture capital-backed brands.  From engaging with local farm partners (the brand is based in Wisconsin) to being mindful of where they spend their dollars, Mindy says Siren’s guiding principle is community wealth-building rather than scaling for global market dominance.  GUEST BIO Mindy McCord is the co-founder (