Cxotalk: Leadership, Innovation, Disruption
Digital Marketing - Personalization, Data, and Best Practices, with Robert Tas, Mckinsey and Company
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:44:32
- More information
Informações:
Synopsis
How is marketing changing? Robert Tas, vice president of McKinsey & Company, tells CXOTalk about digital transformation in the marketing operating system. How and why is it changing? What should a company do? Tas shares practical advice for personalization, insights, design, tech and speed.
