Cxotalk: Leadership, Innovation, Disruption

#DigitalTransformation #CIO #ChiefDigitalOfficerPhilip Morris International is going through a digital transformation and wants to become a digital leader. The large tobacco company, with over $76 billion in revenue, believes the industry cannot continue with its current business model. Instead, the company has embraced technology to drive efficiency and change how it develops and markets new products.Subscribe to the CXOTalk newsletter: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/digital-transformation-philip-morrisWe speak with Michael Voegele, the company's Chief Digital & Information Officer to explore the technology and business dimensions of this significant business transformation. In this role, he serves as both Chief Digital Officer and Chief Information Officer.Here are key topics we discuss:-- About the CIO and Chief Digital Officer roles-- Culture change and change agents-- What are key skills that innovative CIOs must possess?-- Digital trans