Cxotalk: Leadership, Innovation, Disruption

Writing a book is hard but selling it can be even harder. To help navigate this process, Mark Gottlieb, one of the top literary agents in New York shares practical advice on marketing and selling your book.Read the full transcript: https://www.cxotalk.com/episode/how-negotiate-book-publishing-contract: Subscribe to our newsletter and receive updates on new shows: https://www.cxotalk.com/subscribeThe discussion covers these topics:-- How can authors get a publishing contract?-- Is a literary agent essential?-- How can authors find a literary agency?-- How does a literary agent evaluate authors?-- How do publishers decide author advances and royalties?-- How can an author command a higher advance and royalty?-- What is an author’s “platform”?-- Do publishers and agents follow submission guidelines?-- Why is a literary agency important?-- Can non-fiction authors become rich from selling a book?-- What makes a book popular?-- How can new authors find a literary agent?Mark Gottlieb is a prominent literary agent wo