Cxotalk: Leadership, Innovation, Disruption
How to Use Net Promoter Score (NPS) to Build Brand Loyalty
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:43:07
- More information
Informações:
Synopsis
#NPS #NetPromoterScore #CustomerLoyaltyBrand loyalty is a key to business growth, and one of the most important metrics for evaluating customer satisfaction is the Net Promoter Score (NPS) developed by Fred Reichheld. Unfortunately, many brands use NPS incorrectly without relying on NPS best practices.Today’s guest is Mr. Fred Reichheld, who shares with us how to use the Net Promoter System to drive loyalty and increase the amount of money customers spend through the entire customer journey.Read the full transcript: https://www.cxotalk.com/episode/what-net-promoter-score-how-use-it-nps-creatorSubscribe: https://www.cxotalk.com/subscribeThe conversation includes these topics:-- What is the Net Promoter System (NPS)?-- What is the foundation of customer loyalty?-- What is NPS?-- How to use NPS properly?-- What is the Earned Growth metric?-- Can NPS be used with internal stakeholders and internal customers?-- Is transactional NPS a useful metric?-- How to apply NPS results to improve customer loyalty?-- How impo