Cxotalk: Leadership, Innovation, Disruption

#innovation #customerexperienceIf you want to make your organization more innovative, start by listening to customers.Of course, everyone knows innovation is the key to a successful, sustainable business model and long-term growth. But how exactly can we innovate? And what factors drive innovative success?Read the full transcript: https://www.cxotalk.com/episode/how-innovate-start-customerSubscribe to our newsletter: https://www.cxotalk.com/subscribeIn this conversation, INSEAD professor, Ben Bensaou, and Bayer's Head of Corporate R&D and Social Innovation, Monika Lessl, explain how to build both disruptive and sustaining innovation into your organization.The discussion includes these important topics:-- Importance of innovation-- Innovation and competitive advantage-- Product innovation starts with the customer-- Innovation management and corporate culture-- Co-creation: How to innovate with customers?-- Obstacles to innovation-- Innovation strategy and allocation of resources-- Talent management and inn