Cxotalk: Leadership, Innovation, Disruption

#CustomerLoyalty #BrandLoyalty #ecommerce #cxBuilding customer and brand loyalty is every company's first challenge. This holds true especially in the highly competitive world of e-commerce as well as in brick-and-mortar retail. Charlie Cole, CEO of FTD, a 110-year-old retail and ecommerce brand, explains how he builds customer trust and brand loyalty in his organization.The conversation goes beyond customer service to focus on core aspects of business transformation and digital customer experience, looking across all touch points of the customer journey.The discussion includes these topics:-- About FTD-- On customer loyalty and customer experience-- On the components of customer experience-- On the building blocks of customer loyalty-- On the technology elements and martech stack used to create customer loyalty-- On how to understand the customer-- On the future of technology for creating customer loyalty-- On how to build customer trust that leads to loyalty-- On advice for creating customer loyalty and bra