Cxotalk: Leadership, Innovation, Disruption

Data Wins! Inside the NFL's Analytics Strategy

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Synopsis

#nfl #dataanalytics The NFL's Chief Data and Analytics Officer explains how the National Football League uses data and analytics to gain a competitive edge on and off the field. Learn about the key metrics the league tracks, how the data informs player evaluations and team strategy, and how the NFL is using technology to enhance the fan experience. Our guest co-host for this episode is QuHarrison Terry, Head of Growth Marketing at Mark Cuban Companies.The conversation covers these topics:► NFL data goals: improve fan experience, league operations, and team performance► How the NFL uses data and analytics to personalize fan engagement and customer experience► Privacy and consent: addressing customer concerns in data usage► Governance and the democratization of data in the NFL► Four pillars of the NFL’s data and analytics strategy► Managing and leveraging data from the Super Bowl► How the NFL uses data to understand how fans consume content► The partner ecosystem for data and analytics technology in the NFL► De