Cxotalk: Leadership, Innovation, Disruption

#marketingstrategy #dataanalytics On CXOTalk episode 787, we explore quantitative marketing strategy with Professor Oded Netzer of the Columbia University business school and Amy Jaick, the institution's Chief Marketing Officer.The conversation covers leveraging data and analytics, the power of personalization, ROI evaluation, the role of A/B testing, and the emergence of quantitative intuition in decision-making:► What is quantitative marketing?► Importance of data and analytics in understanding customers► The power of personalization in marketing► Evaluating return on investment (ROI) in marketing► The role of A/B testing in quantitative marketing► Data collection in marketing: Insights and challenges► Working with structured and unstructured data in marketing► Advice to marketers on approaching data strategically► Privacy concerns in data-driven marketing► What is quantitative intuition?► Incorporating quantitative intuition into business decision-making► The role of artificial intelligence in marketing: i