Cxotalk: Leadership, Innovation, Disruption

#businesstransformation #digitaltransformation #innovation Business leader, Atif Rafiq, author of 'Decision Sprint,' and former President of MGM Resorts International explores business transformation on CXOTalk episode 790.Atif explains how to manage business transformation and innovation in the face of uncertainty. The book emphasizes the importance of "upstream work" - a structured initial phase that addresses unknowns in innovation projects - and outlines a three-step approach comprising Exploration, Alignment, and Decision-making. Rafiq’s methodology distinguishes itself by emphasizing purposefulness and inclusiveness.The conversation includes these topics:► About Atif Rafiq’s book, Decision Sprint► Upstream work: Challenges of business transformation► Reframing approaches to risk management► Complex business problems require inclusive thinking► How to cultivate “input obsession” to develop robust ideas► Use collective intelligence to hack the corporate culture for innovation► Practical examples: Amazon a