Cxotalk: Leadership, Innovation, Disruption

CXO's Guide to Effective Storytelling in Business

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Synopsis

#storytelling #communication #writing #empathy In Episode #794 of CXOTalk, we explore storytelling in business with Josh Bernoff, a seasoned ghostwriter, industry analyst, and business strategist. Josh explains how stories can drive business success, and how empathy can transform intellectual ideas into emotionally resonant narratives.This episode presents the challenges technology leaders face in storytelling, the significance of a robust product story, and the universal appeal of visual storytelling. Josh explains how to manage executive bias in data storytelling, crafting stories with data, addressing salespeople's resistance to storytelling, and the foundational role of empathy in effective storytelling.Topics in this episode include:► The power of stories in business communications► Impact of stories on business success► Empathy translates intellectual ideas into stories with emotional impact► The challenge of storytelling for technology leaders, like CIOs and CTOs► The power of a strong product story► H