Cxotalk: Leadership, Innovation, Disruption
Customer Experience and Brand Strategy at T-Mobile
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:45:39
- More information
Informações:
Synopsis
In Episode 811 of CXOTalk, host Michael Krigsman speaks with Jon Freier, President of the Consumer Group at T-Mobile, in a thought-provoking conversation focusing on the dynamics of customer experience and brand strategy in wireless. This episode provides deep insights into how a major telecom company navigates market challenges and opportunities.Key insights you will learn in this episode:*Disruptive Strategies in Telecom:* Gain an understanding of how T-Mobile's 'Un-carrier' strategy, initiated in 2013, disrupted the traditional telecom industry, emphasizing customer-centric policies over conventional norms.*Leveraging Data for Customer Engagement:* Learn about the role of data analytics, and personalization in crafting customer experiences. Freier discusses the nuances of serving a diverse customer base and the importance of aligning technology with user needs.*Social Responsibility in Tech:* The conversation extends beyond business strategies to examine the broader social implications of technological adv