Cxotalk: Leadership, Innovation, Disruption

In this episode of CXOTalk, Michael Krigsman speaks with Rob O'Brien, Head of International Technology at ITV Studios, about the digital transformation of television production. The conversation covers:➡️How ITV is adapting to the rise of streaming services like Netflix and Disney+➡️Enabling creatives with innovative technology to make the best TV shows➡️Managing complex workflows and processes across 400-500 productions per day➡️Using Zoho Creator and Zoho Analytics to centralize production data and enable quick decision-making➡️The importance of low-code development for rapidly building and adapting applications➡️Change management best practices for implementing new technologies➡️Exploring AI and machine learning to create efficiencies in production workflowsO'Brien shares insights on twinning technology with the needs of creatives, gaining leadership buy-in for transformation initiatives, and establishing governance for low-code platforms. He also discusses ITV's multi-cloud strategy and their "watching br