Cxotalk: Leadership, Innovation, Disruption

Are your marketing efforts falling flat? You're probably focusing on tactics, not strategy. Join marketing guru Seth Godin and Michael Krigsman on CXOTalk to dissect the critical difference between strategy and tactics, revealing why most companies miss the mark and how to build a winning, long-term approach.In this discussion, Seth exposes the pitfalls of chasing short-term gains and neglecting the underlying philosophy that drives successful marketing. He shares real-world examples of companies like Google, Yahoo, Netflix, and Starbucks, illustrating how a clear strategy can make or break a business.Discover how to:Define your core strategy: Move beyond vague mission statements and identify the fundamental "why" behind your business.Understand invisible systems: Learn to recognize the underlying forces shaping your market and how to leverage them for growth.Empower your team: Connect your strategy to everyday actions and inspire your team to contribute meaningfully.Embrace the smallest viable audience: Focu