Edge Of The Web - An Seo Podcast For Today's Digital Marketer

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 in the workplace.  Listen in, as Dana unveils her insider scoop into variances within the dynamic landscape of Google Analytics. Plus, learn about Looker Studio’s blending functions which allows you to seamlessly combine Universal Analytics and GA4 into one unified report. If you’re still unsure about GA4, be sure to check out Dana’s incredible training package, which fosters a motivating approach to optimizing client analytics. Fully discover how you can maximize your SEO capabilities through utilization of GA4 and other tools on this episode of The EDGE of the Web!  Discount for EDGE of the Web Listeners: Analytics For Agencies: https://kpplaybook.com/analytics-for-agencies/  *Use Code EDGE for 20% Off!* Key Segments: [00:03:30] Introducing Dana DiTomaso  [00:05:38] Dana’s GA4 Audit Tool [00:11:07] EDGE of the