Edge Of The Web - An Seo Podcast For Today's Digital Marketer

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies. Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the "zero-click" trend. With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI o