Edge Of The Web - An Seo Podcast For Today's Digital Marketer

Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Key discussion points include: Ad Strategies and Targeting Changes in Consumer Behavior Importance of Conversion Tracking AI and Advertising User Experience Meta Ads for E-commerce Advertising Landscape Changes Akvile also shares the importance of mentorship, ongoing learning, and adaptation in the ever-changing landscape of digital marketing. Listen about her own journey, the role mentors played in her success, and her commitment to paying it forward by mentoring college students. We sure to check her presentation out at BrightonSEO US in November! Hey! BrightonSEO US is THE event where the brightest minds in the industry share their insights, and we’re