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The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Sensors and triggered content have been part of digital signage for probably 20 years, but they weren't widely used for a lot of that time because putting a solution together involved a lot of planning and custom electronics. A Dutch company called Nexmosphere has changed all that, offering a wide range of different sensors that trigger content to digital signage screens by sensing the presence of people or reacting to an action, like someone lifting a product up from shelf to get a better look. Nexmosphere has developed its own set of low-cost custom sensors and controllers that make it fast and easy for digital signage solutions companies, including pure-play CMS software shops, to add triggered content capabilities. Nexmosphere focuses on the hardware and makes an API available to partners. I chatted with CEO Hubert van Doorne about the company's roots and how his customers are now using sensors to drive engagement in retail. Subscribe f