Property Management Brainstorm

Stephen Fox is the co-founder and Vice President of Operations at Upkeep Media, the company that helps property management companies grow by implementing effective marketing strategies. He joins the show to unpack the importance of having a strong online presence in the competitive property management industry.From the initial interaction with potential clients to attracting property owners, Stephen and host Bob Preston will discuss valuable insights and strategies for building an effective online presence.  Topics covered:(03:23) Stephen Fox’s background(04:46) Why the property management industry is Stephen’s focus(08:55) How critical is an online presence in our industry?(13:19) The lemonade stand principle(15:36) Having a marketing mix(21:45) Developing websites and leveraging SEO(23:36) Featured Sponsor, VPM Solutions(24:32) Upkeep Media’s growth marketing sessions with new clients(27:49) Identifying goals for your website(33:08) What has produced the best results for Upkeep Media’s clients?(36:30) How t