Property Management Brainstorm

Episode 79: Opportunities in Mid-market Multifamily Ft Bob Hansen

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Synopsis

Bob Hansen, Principal at Second Nature, joins host Bob Preston to discuss the mid-market multifamily rental sector and its challenges and opportunities. He highlights the importance of attracting renters through amenities and value-added services. Bob also discusses the impact of economic factors on rental rates and the challenges tenants face in affording rent. He emphasizes the need for property managers to focus on the resident experience and leverage technology to meet the younger generation’s expectations. Listen in as  Bob Preston and Bob Hansen unpack the mid-market multifamily sector and the opportunities for property managers to grow their portfolios.Topics Covered01:45 Introduction and Background03:45 Overview of the Mid-Market Segment06:25 Factors Shaping Demand for Mid-Market Rental Units10:45 Affordability and Tenant Challenges12:45 Keeping Properties Performing at Optimal Level17:15 APM Help Midroll Comnmercial18:30 Importance of Occupancy Rates19:25 Amenities and Features in the Mid-Market Sect