Omni Talk

Join Chris Walton and Anne Mezzenga in this dynamic episode of the Omni Talk Ask An Expert Series as they explore the future of retail with Jean-Denis Mariani, former Chief Digital Officer at Coty, and Kristi Vannatter, Head of Beauty at Firework. Discover how video commerce, AI, and user-generated content are reshaping the shopping experience and hear practical advice for implementing these game-changing trends. 0:08 – Introduction and lead-up to NRF with Firework’s innovative offerings 2:03 – Jean-Denis highlights the critical role of content in retail strategy 5:00 – Top trends for 2025: personalization, influencers, and video commerce 7:10 – The impact of AI on product recommendations and customer service 11:01 – Firework’s tools for engaging customers through UGC and live streaming 16:45 – Building emotional connections with consumers through video content 23:00 – Scaling content creation and overcoming internal challenges 28:43 – Measuring the ROI of video content and adapting to consumer behavior 36:0