Best Real Estate Investing Advice Ever With Joe Fairless

JF407: 5 Takeaways from a Book that Gives You an UNFAIR Advantage

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Synopsis

I was recommended Pitch Anything by Oren Klaff by a client of mine. I was hooked from page 1. This book is for anyone who sells anything. It is one of the most effective books at helping you get more transactions completed. If I had to summarize it in 25 words or less here’s what I would say: Take control of meeting. Tell a story. Remember you are the prize. Don’t be needy. Show your offer, but then take it away from them.  (Best Ever Tweet)   BUY IT HERE   Read it. Hug it. Sleep with it. You need this book. Here are my Top 5 takeaways.   You are the prize. Money is a commodity. It doesn’t do anything unless it goes to work investing in something. What you are selling is the prize. Act accordingly. You have a crocodile brain. And so do your clients. You must make the message: New, novel and intriguing Tease the solution to their problem but wait to give solution until later Tell a story – don’t focus on analytics When pitching remember the acronym, STRONG Set the frame Tell the