Faces Of Digital Health

How can startups avoid failure? Listen better. (Laura Hilty)

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Synopsis

Laura Hilty has spent over 18 years working to improve the healthcare ecosystem, over 14 years of that in clinical research. She has held leadership roles spanning corporate strategy, M&A, product strategy, product management, and partnerships across stages from company start-up to scale, through Forte / Advarra and Epic. In this short discussion recorded at the Digital Health and AI Innovation Summit in Boston 2024, she explained a few tips companies can use to improve their product development.  Key points:  Collaboration and Deep Understanding: Startups must dive deep into understanding problems by engaging in extensive collaboration and interviewing diverse stakeholders. Conducting numerous conversations helps reveal recurring themes and deeper insights. Validation with Customers: Before advancing with a solution, startups should validate it with potential customers, ensuring they are willing to buy and clarifying how it fits into their workflows seamlessly. Active Listening and Detachment: Companies ne