Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

Today I want to draw parallels between Maslow's hierarchy of needs and a business hierarchy of needs. How does Maslow's pyramid apply to your business?Well, as I'm sure you remember from school, Maslow's hierarchy of needs outlines the five different tiers of needs we have as human beings. At the bottom we have physiological needs, above which we have safety needs, then psychological needs, then esteem needs and at the very top of the pyramid are self-actualization needs.What's interesting amidst all the turmoil and hurt right now is that a lot of businesses have completely lost focus of where their customers are. They're seemingly oblivious to the fact that business needs and priorities have changed.It's all well and good putting out marketing or promotional material that's aspirational and targeting self-esteem needs ("you can be what you want to be", "you can do what you want to do"), but right now are lot of people and businesses are in turmoil.