Business Owners & Entrepreneurs Podcast With Peter Boolkah | Business Coach | The Transition Guy®

How can you double a business during a recession? The answer lies in pivoting your business, increasing advertising spend, and taking calculated risks. Ad Lab is an excellent example of a business that has managed to double itself, seeing exponential business growth throughout the recession.  Lockdown has been rough on many businesses. Some businesses responded to the uncertainty in the market by reducing business costs for fear of revenue loss, but unfortunately, many of them have still suffered significant losses.  Other businesses have done the opposite, choosing instead to invest more resources in advertising and take more risks. That has definitely paid off.  One such business is Ad Lab (The Advertising Lab).  So how did David Newman manage to double his business during the lockdown? David is the founder and managing director of Ad Lab. His company has positioned itself as a specialist in Magento websites, helping companies grow their sales online. During the lockdown, his business intensified its adver