Freckled Foodie & Friends

In this episode, I sit down with Hilary Hoffman, founder of The Soto Method, to discuss the journey behind developing her business, why intention is behind everything she does, and how she forged her path towards entrepreneurship. Hilary talks about the relentlessness of self-promotion and not knowing when your message is going to resonate with people, how she designed The Soto Method structure, and where the method transcends into a deeper meaning. She also shares how her former career in finance instilled strengths that serve her to this day, and how building intentional awareness and encouraging her coworkers to exercise inspired her to pursue The Soto Method. We discuss the value of creating a product in your own time and gathering constructive criticism, the inevitable sacrifices that come with building something, and why validation isn’t what we should be searching for. Finally, Hilary shares her current experience being pregnant with twins, her intention behind giving her children what they need versus