Real Estate Money School

Most people think the more they offer, the more money they’ll make. But here’s the reality: some of the most successful brands are built by going deep, not wide. Instead of trying to serve everyone, they pick a lane, stay in it, and completely own that space. Zeroing in on one thing is often the key to scaling your business faster. When you narrow your focus, you don’t just streamline your efforts—you create a reputation for excellence, a brand that people remember and seek out. So, ask yourself: Are you spreading yourself too thin trying to be everything for everyone and missing out on being seen as the expert? Could saying "no" to certain clients actually lead to higher profits and a stronger reputation? In this episode, I sit down with personal injury attorney William Mattar, who’s done exactly that. Known for his “Hurt in a Car? Call William Mattar” branding, he shares how focusing on one specialty helped him achieve household-name status. We talk about the strategies he used to build a memorable brand th