Omni Talk

In the latest edition of Omni Talk’s Retail Fast Five sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI and Ocampo Capital Chris Walton, Anne Mezzenga, and guest hosts from the Alvarez & Marsal Consumer and Retail Group Lakshman Lakshmanan and Chris Creyts discuss: Chick-fil-A is set to launch its own entertainment app on November 18th, featuring original animated shows, scripted podcasts, games, recipes, and cooking tutorials aimed at families. The hosts discuss the implications of this move, exploring whether Chick-fil-A can successfully engage the next generation of consumers through digital content. While some express enthusiasm for the brand's innovative approach, others raise concerns about competing in a crowded digital landscape against platforms like TikTok and YouTube. The conversation delves into the potential benefits of increased customer engagement and restaurant traffic, highlighting how this strategy might enhance the brand's connection with younger audiences. Ultimatel