Important, Not Important

This week: You’d think that -- considering we just spent two years building our new What Can I Do? app -- that I’d have a really good answer for why we were doing it in the first place.But I didn’t. Not until about a week ago.I knew, of course, the practical reasons why it needed to exist, and I had a good idea of what I wanted it to look and feel like.I knew it was the natural evolution and a significant missing piece of our work.But I had never really interrogated myself to understand why I was so hell-bent on building an app -- a tool -- that gathered all the action steps we’d researched over the years, and made them accessible to anyone across the world, anytime they wanted or needed them.Get more:Get more news, analysis, and Action Steps at importantnotimportant.comSupport our work and become a Member at importantnotimportant.com/upgradeGet our merchGot feedback? Email us at questions@importantnotimportant.comFollow us on Twitter at @importantnotimpFollow us on Threads: www.threads.net/@im