Omni Talk

In the latest edition of Omni Talk’s Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Avalara, Mirakl, Ownit AI, and Ocampo Capital Chris Walton, Anne Mezzenga and guest host Joe Laszlo of Shoptalk discuss: Klarna’s Bold Move: Bringing BNPL In-Store For the full episode head here: https://youtu.be/XlWTHMPWRDU The partnership between Klarna and Adyen represents a revolutionary step for retail, merging the convenience of buy now, pay later (BNPL) services with the traditional shopping experience. As most purchases still occur in physical stores, Klarna's integration into over 450,000 Adyen payment terminals across key global markets could reshape how consumers approach financing their purchases. The discussion reveals insights into the current state of BNPL in retail, with only a fraction of retailers adopting this model in-store. However, the speakers express optimism about its potential growth as consumer preferences shift, particularly among younger shoppers who are gravitating toward