Beyond The Whistle

Personal brand. What does that mean to you? What's the value of having a personal brand? Have you struggled to create your personal brand?  Ron McKeefery is an internationally recognized leader in strength and conditioning coaching. Currently the Vice President of Performance and Education for PLAE, a leader in sports and performance flooring, Ron served as strength coach at the collegiate and professional level. Ron has worked with the Cincinnati Bengals and Tampa Bay Buccaneers of the NFL and Major League Baseball's Kansas City Royals on the professional level. Collegiately, Ron has served as strength coach at Eastern Michigan University, University of Tennessee and University of South Florida. Ron has been successful in creating a personal brand for himself that has served as the foundation for a book, podcast, speaking engagements and coaching and consulting to Olympic and national teams across the globe. In this episode Ron McKeefery shares: The moment in his career when he realized, as a coac