Omni Talk

In this episode of OmniTalk’s “Ask an Expert” series, Chris Walton and Anne Mezzenga sit down with JD Sports’ EVP and Chief Digital Officer, Arianne Parisi, and Firework’s SVP of Revenue, Billy Cladek, to discuss how video commerce is shaping the future of retail. Arianne shares JD Sports' journey of integrating video shopping into their digital strategy, emphasizing partnerships with top athletic brands like Nike, while Firework highlights how their video infrastructure is enhancing customer engagement. • 0:08 – Introduction to the “Ask an Expert” series • 1:13 – Firework and JD Sports collaboration for NRF 2024 • 2:19 – Overview of JD Sports’ digital strategy and expansion • 4:04 – Billy Cladek introduces Firework’s video commerce platform • 5:47 – JD Sports’ content strategy and brand differentiation • 7:06 – Why video content is key for brand and customer engagement • 12:04 – Leveraging influencers and digital content creation • 15:48 – How JD Sports secures brand partnerships for video co