Self Publishing School : Learn How To Write A Book And Grow Your Business

In this episode, I'm thrilled to have Sloan Ketchum, one of our esteemed SPS coaches, joining us. Sloan is spearheading our brand new program, "PR and Speaking for New Authors." With a wealth of experience under her belt, including over 50 podcast interviews, speaking engagements on various stages, and a thriving income from speaking engagements, Sloan is the perfect guide to help authors navigate the world of speaking gigs.PR and speaking engagements require a systematic approach. Sloan advises authors to be proactive in their campaigns, focusing on three essential aspects:Getting clear on your hook: Craft a compelling and unique message that grabs attention.Booking gigs: Utilize a three-step plan involving research, outreach, and referrals to secure speaking opportunities. Foster partnerships and prioritize opportunities with the potential for significant impact.Monetizing: Explore ways to monetize your book or business through speaking engagements. Discover when and how you can get paid to s