Self Publishing School : Learn How To Write A Book And Grow Your Business

Hey there! Get ready for an action-packed episode because today I'm joined by Steve Anderson, the author of "The Bezos Letters" - one of my absolute favorite books from the past few years. We'll dive into the fascinating world of book writing research and also touch on some other interesting topics.During our conversation, we cover a lot of ground, including:Drawing lessons from Jeff Bezos on selling books and growing a companyDeciding between self-help and biography structures for your bookHow I managed to break free from my type 5 Enneagram tendencies (the researcher) to write a great book without spending 5 years on researchNavigating what you can and can't say when writing about others and big companiesThe powerful impact of podcasts in book salesThe value of hiring a publicist and whether it's worth the investmentLessons learned from hiring a media coach and how to effectively pitch the mediaExploring the world of selling foreign rights for your bookTrust me, this interview