Self Publishing School : Learn How To Write A Book And Grow Your Business

Hey there, fellow book enthusiasts! Get ready to dive into the exciting world of book relaunches with none other than the brilliant Jeff Walker, the mastermind behind the Product Launch Formula and a true expert in online product launches.In this episode, we're delving into Jeff's own book relaunch journey, specifically his renowned book "Launch." Brace yourselves for some insider knowledge and captivating insights as we explore the following:The thought process behind Jeff's decision to relaunch his book, and the strategic considerations that came into play.The daring move to switch publishers during the relaunch, and the unexpected challenge of losing all his hard-earned reviews. (Oops!)Jeff's unique writing process for the Updated & Expanded version of his book, where he spills the beans on how he crafted the content to make it even more valuable for his readers.The key differences between the relaunch and the original book launch, uncovering the shifts in strategies and t