Self Publishing School : Learn How To Write A Book And Grow Your Business

Get ready for a captivating and mind-expanding episode as I sit down with the extraordinary AJ Jacobs. Join us as we dive into a world of innovative book marketing ideas that will leave you inspired and eager to think outside the box. In this conversation, we explore a range of fascinating topics, including:Unleashing the craziest and most unconventional marketing ideas you've ever encounteredDiscovering AJ's unique approach to crafting experiential books and creating a genre of his ownUnveiling the secrets behind landing impactful publicity opportunities, including securing a TED talk (prepare to be astonished by AJ's unconventional methods)Embracing the power of developing a captivating hook and outline before diving into the writing process (and gaining insights into AJ's personal approach)Overcoming the challenges and obstacles associated with marketing, even for those with an aversion to itThis episode is an absolute must-listen. AJ Jacobs is a master of creativity and has taken on ex