Business Owners Radio

Ever wonder how the world of branding and positioning works? Prepare to be enlightened as we chat with Jackie Bebenroth, a principal and Brand Advisor at Muse, who's a seasoned professional with over 25 years of experience under her belt. Jackie shares her insights on the evolution of branding and the necessity of understanding a brand's purpose for creating lasting relationships with clients. She unravels how positioning has grown from competitive strategies to how a brand can solve problems for its customers.We delve into a detailed conversation about the importance of a cohesive brand strategy and the repercussions of a misalignment between the brand and its leadership. Jackie highlights how a consistent brand presence across all customer touchpoints is crucial, and shares practical advice for entrepreneurs and executives, helping them grasp the bigger picture of their businesses. As we explore the journey of understanding and evolving your brand, you'll learn about Jackie's techniques