Business Owners Radio

SALES: Mastering the Art of Sales with Mike Esterday: Insights from "Listen to Sell".

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Synopsis

In this enlightening episode of Business Owners Radio, Mike Estraday, co-author of "Listen to Sell," delves into the evolving world of sales, emphasizing the importance of mindset, skillset, and human connections. Discover how embracing a noble approach to sales can transform your interactions and lead to sustained success.In this episode, we discuss: The relevance and future of salespeople in the digital ageKey conversations in sales: customer interaction, self-reflection, and managerial coachingOvercoming negative perceptions of salesThe importance of emotional intelligence and listening in salesIntegrating customer service into company culture for better business outcomesPredictions for the sales profession moving forwardMike Esterday, CEO of Integrity Solutions and Forbes Business Council member, has over 30 years of experience in sales skills training. He is deeply committed to promoting sales as a noble profession that helps people make informed decisions in a complex market.Links and Resource