The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Try Opteo free for 6 weeks - https://opteo.com/psp     PSP Insider - https://paidsearchpodcast.com/insider/     Episode Archive - https://paidsearchpodcast.com/archive/     Yes! Welcome back to the Paid Search Podcast. This week we take a listener question about running ads for a supplement company. And then we continue our nursing home build series and talk about YouTube campaigns. Specifically, we cover:The location and demographic settings of our YouTube campaign.How to ad video ads to a YouTube campaign.The types of video ads you can run (discovery, in-stream, and bumper).How we structure our YouTube campaign ad groups.Why remarketing is always a good place to start with for YouTube campaigns.The targeting options for where your video ads show up.The bidding amount to use for your video ads.What success looks like for a YouTube campaign and how to judge results.And we finish out the episode with a Paid Search Trivia question related to click share.About click share - https://support.google.com/google-ads/