Business Insanity Talk Radio

Segment 1 with Adam Wallace starts at 0:00.As inflation finally continues to fall, customers are still holding on tight to every last dollar—while some businesses get nervous and slash prices in a scramble to the bottom.But price wars are nothing but a race to the bottom- warns acclaimed pricing strategist Adam Wallace. There’s a smarter, more sustainable approach: tapping into human nature to reveal what your customers value and will happily pay more for. His new book is called "Beyond the Price Wars: How to Re-Value Your Business and Win Customers - Tips from a Fortune 100 Fixer".His message is that customers are value-hunters, not just bargain-hunters. They'll pay a premium for experiences that save time, solve problems, make them feel good, and more. The key is finding the value that makes your offering irresistible.Segment 2 with Patricia Bathory starts at 18:47.I learned a long time ago that business is all about relationships and being happy and success ful in business these days is still about your re