Startup Selling: Talking Sales With Scott Sambucci

In this episode of the Startup Selling podcast, Scott and Stephen explore the crucial idea that "the process is the process." They emphasize the importance of having a defined and repeatable process rather than solely focusing on outcomes. Scott explains how a structured approach not only ensures consistent results but also allows for effective testing and continuous improvement. The episode includes a candid look at a process that didn’t go as planned with a new client, detailing the lessons learned and how the team refined their approach moving forward.   Listen & subscribe to The Startup Selling Show here:   BluBrry | Deezer | Amazon | Stitcher | Spotify | iTunes | Soundcloud | SalesQualia   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.