Sixteen:nine

The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Projection has always been something of a fringe player in digital signage because of a series of technical barriers to adoption, most notably the limited operating life of the lamps, and the product and labor costs of switch them out. Laser projection has addressed that issue, but the other one that's harder to conquer is dealing with ambient light. Unless the projector is the size of a fridge, super-bright and seriously expensive, the environment's lights need to be off or dimmed and any windows covered. A startup called Obsidian Screens, based on the fringes of greater Toronto, has developed a projection screen that can show visuals that aren't washed out even with the lights on and the blinds open - and as the brand name suggests, the screens are black instead of white or silver. It's a super-thin laminated material light enough to marry with foam - like a poster with a 1/4-inch foam backing to make it rigid and ready to hang. Co-founde