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Part of the Iriss Masterclass series, Euan Semple - talks about embedding social media in the workplace. Euan Semple Euan was Head of Knowledge Management at the BBC from 2001-2005 and is acknowledged as one of the leading social media experts in the UK. Since leaving the BBC three years ago he has worked with major organisations such as Nokia, the World Bank, and NATO. The following is a transcript of Euan's presentation on the theme of social media, and specifically how it can be used to create a learning organisation that can connect to, and empower, its service users. Taking these ideas forward All the resources and applications displayed below are free of charge and all outlined words are links to other websites. Guides and handbooks to social media For a general overview one of the best guides of how social media might be relevant for you and your organisation, and the different types of platforms you can use and how to use them is Social by Social – you can download a PDF online for free or buy the boo