Cfo Thought Leader

When CFO John Collins is asked how his background in data modeling and strategy is influencing the role that finance plays inside LivePerson, the artificial intelligence (AI) software firm that he first joined 2 years ago, he draws our attention to the mountains of data accumulating alongside most businesses today. “Given the volume of data that exists and that the tools to transform it into information have not evolved very much, my taking over the CFO seat and building out this team under me is putting us on a path to better achieve more data efficiency,” explains Collins, while referring to the team that he’s dubbed “DMD,” or Data Models and Decisions. “Data is essentially an input into a model. The model may be rather simple and rules-based or it may involve more sophisticated machine learning, but the models manipulate and organize that data to produce useful information,” continues Collins. Still, what sets Collins’s data aspirations apart from those of his more traditional CFO peers is not the act of t