Cfo Thought Leader

There’s little question that the pandemic has led business leaders to amp up digital initiatives across most industries. In response, CFOs have more frequently been called upon to serve up some detailed answers for investors eager to keep a grasp on all spending tied to such initiatives. However, capital spending numbers were only an appetizer for certain board members and investors who viewed their businesses’ growing digital operations as a dependable source of new and timely insights into their firms. “The severity of the risk associated with the pandemic pulled finance executives into a place where they needed to be more comfortable in sharing a degree of detail with investors that was much more foreshadowing or predictive,” says Adam Meister, CFO, Talend, a publicly held cloud data integration company that recently announced its acquisition by private equity firm Thoma Bravo. According to Meister, the search for more timely insights by investors was most acute shortly after the pandemic’s arrival in Nort